marketing

Michael Porter and Mark Kramer’s article, Creating Shared Value, is intended to throw down a gauntlet for a more a socially-conscious form of capitalism.  “Capitalism is under siege” they proclaim, harmed by decades of practices and policies focused on short-term profits.  Guided by laissez-faire economic ideology, businesses have elected to ignore externalities that harm society, […]

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Cardinal Rules for Selling Change

by JenniferCobb on 10/29/2010

I was fortunate to attend an inspirational day at Fort Mason yesterday, celebrating the 10th anniversary of E2, Environmental Entrepreneurs.  E2, the independent business voice for the environment, was founded by Nicole Lederer and the remarkable Bob Epstein, a tireless and visionary change maker. Bob was a founder of Sybase and subsequently a number of […]

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